Begin with a close-up shot of a charming, animated cookie character. The cookie has a cheerful expression, and jam starts to slowly ooze outwards, glistening with a playful energy. The jam should gradually flow downwards, a continuous, mesmerizing trickle. Maintain a cute and whimsical visual style throughout the animation, emphasizing the joy of the moment. The cookie remains static, the primary action being the gentle flow of the delicious jam.